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Our Review

Badoo is a free online dating website launched in November 2006 by Andrey Andreev, a Russian businessman. Badoo rose to fame through Facebook quizzes and games before finally becoming its own standalone service in 2012. The site aims to set itself apart from other dating sites on the web by doing away with the term “dating website”, calling itself a social media network with a heavy focus on dating instead. Badoo entered the mobile development scene, becoming the most downloaded dating app in 2016.

Member Structure

10,000,000 from USA
Members activity
1,500,000 daily logins
Gender Proportion
60 %
40 %
  • More than 10,000,000 users in the US
  • Badoo is recommended for the younger generation
  • Majority of users are young adults to middle-aged individuals searching for everything from friendship to long-term relationships.

Badoo caters more to the younger generation, which complements their “fresh and hip” setup and focus towards mobile dating. Because of this, the site is similar to Tinder, with majority of users looking for casual dating, hookups and flings. However, the site does have its share of users over 35, who are looking for more serious connections. Overall, wwe give Badoo's membership structure a 3 out of 5, as older members looking for a serious relationship might feel out of place with fewer match potentials.

Signing Up

Sign up to Badoo
  • Basic information is needed upon registration
  • You must also link your account to other social media accounts and undergo phone verification
  • Verified users will have a blue check mark at the bottom of their profile picture

To create an account on Badoo, you need to give out your first name, birthday, city, gender, and what you're looking for (friendship, dates, or chat). You also need to upload a photo of yourself, although you can skip this step for later. An email will be sent to your inbox. Click on the link to verify your account.

Once your email has been verified, you can now start using the site. Unlike other dating sites, Badoo doesn't require its users to fill out a personality test to find matches. Instead, you are taken directly to your profile dashboard.

To fully enjoy the benefits of your Badoo account, you need to have it verified. The email verification you received upon signing up is just the first step in the process. You have to link Badoo to other social media accounts, or use your phone to verify your identity. You can still continue using Badoo under an unverified account, but your access will be limited. Verified users will have a blue check mark at the bottom of their profile picture.


Because Badoo is a free service, everyone can view user profiles and pictures are not blurred. Although you gain access to your dashboard after signing up, you can't perform certain tasks like boost your popularity, purchase coins and play games if you haven't uploaded at least one picture.

A good tip for new members of Badoo: Don't upload a picture of yourself just yet if you just want to look around the site. Although access to important parts of the site is limited for members without pictures, once you upload a picture, there's a possibility that the site will flag your photo and you have to verify that it is you. The site has a strict photo verification process, and if you don't pass it, you are locked out of the site.

The verification process may sound simple to most people. The site will give you a sample image of a male or female in certain poses. You have to take a picture of yourself with the same pose and submit it to the Badoo team. Once they verify that you are indeed who you say you are, the temporary lock-down will be removed and you can use the site freely. However, if you are a new user and you just want to look around first without committing to anything, posting a picture may feel like a huge step already.

Making Contact

Badoo chat contact
  • Badoo encounters as a fun way to search for matches
  • Find people nearby
  • Use the feature Lookalikes to find people that resemble you
  • Sending messages to other users is free for everyone

Searching For Contacts

  • Badoo Encounters
    Badoo encounters is a game that users play to search for matches quickly. This feature shows you matches one by one, with each entry showing the user's picture plus basic information such as their name, age, and how many interests you have in common. Press the heart icon (or 1 on your keyboard) if you're interested, or the X icon (2 on your keyboard) if you're not. Most users play this the fast and easy way by breezing through the different options, similar to Tinder's swipe left or right game. However, if you are meticulous, there are links on the upper right hand corner of each entry where you can view and share the user's profile. You can also filter the game to show only guys or girls, or users of a certain age range.
  • People Nearby
    Badoo's primary search function, People Nearby allows users to find other members. You can filter the search to show only the accounts that are new, or users that are currently online. Aside from that, there are several search filters that you can use to limit the results:
    • Gender
    • What they're looking for (friends, chat, date)
    • Age
    • Location
    • Distance away from you

Despite the name, People Nearby isn't about searching for people close to your location, as you can even get results from users who put their locations on private, and you can even filter the search to show users from another city or state.

  • Featured Users
    One the bottom right corner of your profile page, you will see several profile pictures. These are pictures from featured users. You can have your photo featured by paying credits. Simpy click on a photo to view that user's profile. If you're interested, you can message him or her.

Messaging Feature

Since Badoo is a free service, messaging other users is possible, even without paying for premium services. The only thing you need to start a conversation is to upload a photo of yourself on the site. Once you have a photo, you can contact other members on the website. However, members can only send up to two messages to users they haven't matched with. Once you've used up your two messages, they need to reply to you first before you can send more. 

You can set it so that you can get email and browser notifications whenever you get a new message. If there's a user you're particularly interested and you hit it off immediately, you can save them on your favorites list. On the other hand, if the user says something offensive or inappropriate, you can choose to block them so they can't contact you any further.

As for Badoo's messaging feature, we give it a 4 out of 5. With most limited messaging services, users can only message another user once, or worse, they can't message a person who hasn't liked their photo back. With Badoo, at least you get two tries to get the attention of the person you're trying to message, and if they reply, the limits on messaging are lifted. While this may feel unsafe and unregulated for some users, messaging is one of the most important features of any dating site. After all, if the goal is to match people, there's no reason why messaging should be made inconvenient.

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Profile Quality

Badoo Profile
  • Badoo has an extensive photo verification process to ensure that a user's profile picture is an actual picture of themselves.
  • Profile verification process requires users to connect their account to their social media account or phone.
  • Users can report suspicious accounts and if proven, the said account will be deleted.

    Profile information as a whole is bad. Unlike other dating sites where you answer questions and take personality tests, users can only choose their interests from a huge list. You can't see what their thoughts are about topics concerning religion, politics, etc.

    To encourage its users to post their best pictures and fill out their profiles completely, they've devised a profile scoring system. The higher your score is, the higher your visibility to other users. To start receiving ratings from other users, you need to upload at least 3 photos of yourself. Other users who view your profile through encounter can rate your profile.

    Although profile score are meant to determine who are well loved by users of the site, again it is purely on the basis of appearance since users can rate you just by looking at your pictures, even without exploring your profile.

    Even with the site's verification process, fake profiles on Badoo come aplenty. There are several articles written about it on the web, and we experienced it firsthand while writing this review. Only 2-3 minutes after creating a profile, we got 4 message notifications from different females who wanted to chat with us. This is highly suspicious as the account has just been created, with no picture and no information on it whatsoever. Granted, the site has a feature where premium members can send messages to new users as soon as they sign up, although we doubt that people who sincerely want to meet other people would be okay with just messaging everyone who signs up for the service.

    According to demographics, the male to female ratio in Badoo back in 2009 was 70/30, with males dominating the site. Recently, the numbers flipped and more and more female profiles are being created on the same, some of them fake profiles with the intention of bringing more people into the site. Remember that profiles can be set so that it can be viewed by non-members. Hence, there are several female decoy profiles on Badoo with the sole purpose of enticing males to join the website and meet these “female” users.

    Overall, we rate Badoo's profile quality 2 out of 5. The lack of profile customization really makes it clear that Badoo is a place for hookups, not for serious relationship. The site puts a huge emphasis on photos and appearance, while disregarding views and opinions. Yes, you can choose interest and there are several fields where you can freely type information about yourself, most of these are neglected by users because they are not mandatory. Badoo has an extensive verification system for photos, but nothing on what's written on your profile. A person looking for a long-term relationship or marriage is not given enough tools by which to tell who is compatible with them or not.


    Badoo Mobile App
    • The design is organized, simple and yet pleasing to the eye
    • Intuitive, user-friendly functionality of the app
    • Special features such as "Bumped into" and chat features
    • Available in the App store, Play Store and for Windows phones

    One of the biggest reasons why Badoo's website looks outdated and lacklustre is because the company itself is focusing more on its mobile app. Since the site is geared towards easy and quick hookups, going mobile would be the most logical move. This way, users can look for possible friends, chatmates, flings and one night stands anytime, anywhere.


    • More features than browser version
    • Can look for dates and hookups on the go
    • "Bumped Into" offers a fresh way of discovering users who are in your area
    • Easier to find matches close to you


    • Wonky verification system means even several legitimate users are blocked needlessly
    • Occasional technical errors such as the inability to log in, send messages and view certain screens.
    • While it is easier to look for people by turning on your phone's location, it can also prove to be unsafe

    It is clear that Badoo has put in more effort into the mobile app compared to the website. The profile layouts are great, unlike its browser counterpart. Also, there are more features and things to do, so you can meet more people on the go. Overall, Badoo's mobile app gets a 4 out of 5.

    Real Life Review

    Although Badoo is one of the most popular dating-focused social networking sites out there, with its mobile application being one of the most downloaded apps in the recent years, Badoo is set up in a certain manner that alienates a lot of people. If you are a young adult looking for casual dates, friends and hookups, then Badoo will give you more options that you can imagine. But if you're looking to connect to someone on a deeper level, if you're looking for a long-term relationship and possibly marriage, then stay away from Badoo.

    Since Badoo prides itself on being a social media platform with a focus on dating, its layout is similar to other social media sites like Facebook. However, the design falls short in comparison. As previously mentioned, your profile dashboard looks like a cluttered mess, and the design is too simple. To be fair, the way your profile looks when viewed by other users is slightly better, though not by much.

    In terms of accessibility, the sites is user-friendly. The sidebar menu allows you to access most of the site's features with a mouse click. As for features you can access from the main page of your profile, it's possible to miss some of them because of the layout's simplicity. Important parts of your profile don't really stand out as the site doesn't make use of eye-catching color schemes or fonts. All in all, we give the design and functionality a 2 out of 5.

    Badoo Costs and Prices

    Free Services
    • Registration
    • Profile Completion
    • Browsing Through Profiles
    • Basic Search
    • Basic messaging and quick flirts
    • Test now for free
    Fee based Services
    • Who wants to meet you?
      See which users want to meet you in person after seeing your profile on Badoo Encounters
    • Premium messaging
      Your messages show up first on your recipient's inbox
    • Insights
      See which users added you to their favorite list
    • Undo
      If you accidentally rejected a match by mistake, you can undo your latest “no” vote.
    • Incognito-Mode
      Browse through other people's profile incognito, meaning you won't show up on their Visitors list.
    Duration / Credits / CoinsCosts per monthTotal
    Premium membership
    1 Month9.99 $ / Month9.99 $
    3 Months8.33 $ / Month24.99 $
    6 Months5.83 $ / Month34.99 $
    100 CreditsUSD 0.03 / CreditUSD 2.99
    550 CreditsUSD 0.012 / CreditUSD 6.49
    1,250 CreditsUSD 0.008 / CreditUSD 9.99
    2,750 CreditsUSD 0.007 / CreditUSD 19.99
    Payment Options
    • Credit Card
    • PayPal
    • Via Mobile Phone
    Payment discretion
    • Badoo's payment portal is protected by Digicert, which ensures that the website is accessed using a secure connection, and that all transactions sent and received are encrypted to prevent data vulnerability.

    Although users can make use of Badoo's core features for free, they can also enjoy more benefits by signing up for Badoo's premium membership. Users can get anything from a 1-day premium membership to a lifetime one (Lifetime premium membership available at 59.99$)

    Badoo Credit System

    Badoo uses credits as an in-service currency. Users can purchase credits to enjoy a number of perks, such as more visibility, removing feature limitations and others.

    Credits can be used for the following user perks:

    • Be the first entry to show up on match search results
    • Get your photo included in the featured users tab
    • Your profile shows up more often in Badoo Encounters
    • Purchase gifts to catch other users' attention
    • Use emojis and stickers in chat
    • Raises your Badoo Encounters quota
    • Raises chat quota to 5
    • Notify users when you are online

    You can set the system up to auto-refill your credits whenever they go below a certain amount.

    Special Features

    For special features, we give Badoo a 3 out of 5. Because it is a hybrid between a social network site and an online dating site, it definitely has several unique games and features that other websites don't have. The only downside is that it caters only to people looking for casual dates and hookups, since most engage users based on their looks, without really putting any emphasis on interests, viewpoints, intelligence or personality.


    This allows you to look for matches easily.

    Profile Score

    This allows other users to rate your pictures. The higher your score is, the more visible your profile would be.


    If you like a particular user's appearance, you can search for other users that resemble them


    Check which users visited your profile in Visits.


    You get email and browser notifications when someone likes your profile.


    Put preferred users on your favorite lists. You can also see which users put you on theirs.

    Games and Profile Features

    Aside from Encounters, there are several other games available to users:

    • Lookalikes - Using your photo, Badoo determines which users you look similar to. If you find a particular user attractive, you can search for their lookalikes so you can see other users with similar features.
    • Gifts - You can purchase gifts for other users. Using credits, you can send other users emojis to get their attention.

    Our rating

    Signing Up:3.0 / 5
    Making Contact:4.0 / 5
    Profile Quality:2.0 / 5
    App:4.0 / 5
    Real Life Review:3.5 / 5

    Editors Conclusion

    Chris Pleines
    The Badoo site emphasizes on connecting users based on looks, and doesn't really give much importance to views, interests, opinions - things that are more important if you're looking for serious connections. People searching for a lifetime partner or dating with the perspective of a serious relationship should stay away from this dating app.
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    Where is Badoo based?

    Badoo has offices in London (UK), Moscow (Russia) and Malta.

    What's Badoo all about?

    To differentiate itself from other dating websites, Badoo refers to itself as a dating-driven social media site. Unlike dating sites, Badoo doesn't use matching and compatibility algorithms and match users based on distance and interests alone.

    What's the best site where to download Badoo app?

    For security purposes, it's better to download the Badoo dating app through legitimate sources such as the Google Play store, Apple Store and Windows store. There are sites where you can download the latest Badoo apk files, but it's difficult to ascertain which downloads are legit, and which will give your phone a virus.


    Are Badoo profiles real?

    If you see a blue check mark below a user's photo, it means that they are verified users and more often than not, these types of users are real. Although Badoo has a strict photo verification system, some fake profiles still squeeze through the cracks and make it into the site. For females, the surest way to guarantee that the person you're talking to is who they say they are, you can request for a selfie through chat.

    What is Badoo Encounters?

    Encounters is at the core of the Badoo experience. Photos of users who match your interests will be shown to you, and you decide if you want to meet them. Just set your search criteria, flick through your choices, and see who you like.

    You can increase how often you appear in Encounters when other Badoo users are looking at it. Just get some Extra shows and watch your popularity rise.

    How can I found out who likes me on Badoo?

    The "Liked You" folder shows you all the people who voted ‘Yes’ when they saw you in Encounters. You can access your "Liked You" folder by activating Badoo Premium.

    How can I find my matches on Badoo?

    Your matches are the people who voted ‘Yes’ for you and who you liked, too, in Encounters. You can access their profiles directly from "Messages" to start chatting and make friends. So that you're able to differentiate between matches and messages from users you have not matched with yet, matches will have a heart icon on them

    What is the Crush feature on Badoo?

    Sending a Crush means that you can let other users know how much you like them by clicking next to their photo in Encounters.

    Sending a Crush to someone means that they will be able to check out your profile straight away, and you can use Credits to send Crushes to as many users as you like! Note that there is no Undo when sending a Crush.


    What are Badoo gifts?

    Gifts are icons that can be bought using Badoo credits and sent to other users to catch their attention. These are virtual equivalents of real gifts, so instead of giving a girl flowers, you can purchase the flower sticker instead.

    What are Badoo superpowers?

    Badoo superpowers is just another name for Badoo premium, which gives users special perks that can increase their visibility and make them more popular on the dating website.

    Free Services

    What are Badoo secret awards?

    Secret awards are private badges that users can get. They're secret because they don't appear on your account. This is mostly to notify users of their achievements on the site. You can get awards for getting the highest profile score and having the most connections (most conversations).

    What are Badoo encounters?

    Encounters works similar to Tinder's style of speed dating. Matches show up on your screen one-by-one and with a mouse click or swipe, you can show your interest or reject the match before moving to the next one.

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    Company:Badoo Trading Limited
    Adress:The Broadgate Tower, Third Floor, 20 Primrose Street, London EC2A 2RS