FarmersOnly, launched in 2005, was conceptualized to bring together people who enjoy "wide open spaces and blue skies". As the name explains, the dating site is meant for farmers, ranchers, cowboys/girls, and animal lovers looking to meet, date, and hopefully, fall in love. Setting themselves apart from the city-dwellers in "high heels, blue suits, and taxi cabs", FarmersOnly came up with the tagline "City folks just don't get it!".
They went viral and were featured in the news for their goofy video commercial (which now has over a million views on Youtube), but it did help them gain 5 million members; most of whom came from the US.
Only your email, zip code, preference, and age are needed for signing up
A username and password are automatically generated for you
Photos can be grabbed from Facebook
You are automatically given a username (either farmer-, cowboy-, or cowgirl- followed by numbers) and a password, but these can be changed later. Your username can only be changed once, but the password can be modified anytime.
If you hide your profile, it will not show up in search results and you will be automatically logged out of your account. If you log back in, your profile will be shown again. You can upload as many photos as you like, either through the site directly or by emailing them to [email protected] If you send it to them, photo uploads may take up to a day.
Free users can only send "Flirts" to other members
Upgrading to "Gold Status" lets free users read and reply to your messages
Since messaging can only be done by premium users, contacting for free members is extremely limited. Free members can only send "Flirts". Premium users can access a lot of features, including "blocking further conversation". For an additional fee of 9.99 USD per month, premium users can upgrade to "Gold Status" where their messages will be highlighted in Gold in others' inboxes. Free members can even read and reply to Gold members' messages.
Here are some quirky features that are just as quirky as the entire theme of FarmersOnly:
The store is where you can buy customized merchandise with designs ranging from the FarmersOnly logo, their tagline "City folks just don't get it!", sayings like "No truck, no luck", and many more. Products sold are t-shirts, mugs, hats, framed posters, among others.
FarmPhone lets you enjoy some of the FarmersOnly features through a texting service. You sign up with your phone number and every message you receive will be sent to your phone as a text message. You can also reply to and block other users. Only premium users can enjoy this service.
You are presented with photos (and only display photos) of users and you can select either "thumbs up" or "thumbs down" on them. Only active members in your target age range are shown. If someone likes your photo Discover, you'll see their username under the "Who likes me?" tab.
"I first saw their commercial on TV and at first it was funny, but then I thought, why not? So I signed up not really expecting anything. Turns out, I could only search profiles. There wasn't much to do besides trying the Discover feature, but even that amounted to nothing. You can barely do anything on this dating site unless you upgrade to Premium. I'm wary about doing that too because of others' experiences I've read online." - Male Rancher (36)
Upgrading to Gold Status lets free users read and reply to your messages
9.99 USD / Month
Enjoy FarmOnly features through a texting service
4.95 USD / Month
Search and browse through profiles
Fee based Services
Send and receive unlimited messages
Read and reply to messages on mobile
View who sent you Flirts
See other members' last visit date
Post unlimited photos
Via Mobile Phone
Transactions on FarmersOnly are discrete. Your cardholder statement will appear as "FarmersOnly Media Inc.". Members who paid via a credit card can cancel their subscription right on the site. Members who paid via PayPal will have to log in to their PayPal account to receive instructions on how to cancel. Cancellation of premium memberships can be done anytime you want.
FarmersOnly may have its target audience right in its name, but its user base isn't exclusively composed of farmers. There are also many users who state upfront that they don't have any farming experience at all. Its website is extremely outdated, and you can see this either as a turn-off or part of its quirky personality. Even though it's used by many singles who want to find love and serious relationships, it requires you to upgrade to Premium to enjoy even the most basic of features. For other dating sites that offer more for free users, check out our Matchmaking service category.
What is FarmersOnly?
FarmersOnly is a niche dating website that caters to rural dwellers, particularly farmers, ranchers, agriculture owners, and livestock owners. It has reportedly made at least a hundred farmer marriages possible.
Why was FarmersOnly created?
FarmersOnly was created because living in a rural area means your nearest neighbor is miles away and everyone knows everyone, not leaving much by way of dating options. The founder also states the lack of city folks' understanding of the hours and lifestyle of a farmer or a rancher as one of the main reasons.
Is FarmersOnly available nationwide?
Yes, FarmersOnly is available all throughout the United States, and the company even counts 10% of their users as Canadian.
What was the song used in the FarmersOnly commercial?
The one used in the commercial is an original song and like most simple, catchy jingles, it doesn't have a full version.
How popular is FarmersOnly?
Membership numbers have been steadily doubling since 2013 and it has reached 4.5 million members nationwide. According the FarmersOnly blog, they are responsible for more than two marriages in the US every week.
When did FarmersOnly start?
FarmersOnly was launched in April 2005.
Who is on FarmersOnly?
4.5 million farmers and ranchers all around the US, from the state of New York to Florida to Texas to California, are on FarmersOnly.
Who owns FarmersOnly?
Jerry Miller is the founder and chairman of FarmersOnly.
Where did FarmersOnly originate?
FarmersOnly was founded in Pepper Pike, Ohio.
What are other dating sites like FarmersOnly?
Niche dating sites catering to rural dwellers are Farmers Meet, Farmers Only Dating, and Hillbilly Dating.
How do I contact FarmersOnly?
They have a customer support page but you can also contact them through their emails: